1 - 1
As the full service event agency for the IT industry,
we take care of your event, roadshow, booth,
product launch or internal meeting.
LEF marketing & events is a full service event agency dedicated to the IT industry.
Diversity of services
Whether hosting an internal event for 15 people or holding an international congress at a premium venue for 2,500 people: we take care of it for you.
Full service offering
Stop worrying about organizing your next event. Let us take care of everything: from sending out invitations to signing up high profile sponsors.
We only work for IT companies. We understand your market and your challenges.
Progress and costs are documented all along the way, enabling you to have a clear view of where we stand at any one time.
While events are a great way to attract new customers and retain existing ones, they’re also very time consuming and cost intensive. But both time and money are in short supply for today’s IT marketer. So let us manage your event for you.
While we liaise closely with you, we take much of the work out of your hands so that you can focus on the other parts of your job.
Need to be present at a conference or trade show? We co-create with you the most optimal type of presence. No idea or concept is too large or too crazy. Got a small space or tight budget? We will optimize your participation.
Our goal? Make sure you stand out and attract the right target groups. So that you can achieve your marketing and sales targets.
Want to reach out to your customers via a roadshow? Have something to share with your internal colleagues? Maybe you have something to celebrate or there’s a new product launch…
If there’s an experiential and event component, you could probably use some LEF!
À la carte
Events require a lot of different tasks. There’s a lot to manage, organize and create.
We can do all of this for you, but, sometimes, you don’t need someone to take over everything. You just need some support on one or a few of these elements. That, we can do too.
Let’s see how LEF marketing & events can take over just one or a few of these elements for you. We do this every day, so we’re sure we can quickly help you out.
Through our years of experience in event marketing, we’ve build up a large portfolio of experienced marketers all over Europe. Not only event marketers, but marketers in general.
So when you’re in need of temporary marketing support, chances are we know someone who could help you out.
Let us know what you need so we can suggest a few people.
How we work
We begin by getting to know you and your challenges better.
From there on, we start to create an experience in line with your goals and budget. Through different plans and approaches, we begin to visualize your event.
Then we take care of everything: from venue selection to invitation, from stage plan to post-event follow up.
We can even take care of the sponsorship of your event.
Amazon Web Services
Paris, France. The Louvre Museum, 2017
Amazon Web Services wanted to create a high class event at a unique location for a large group of its French customers and prospects
• Find a high class location which would be willing to host an IT event
• Create a wonderful experience within a very short time window
• Extrapolate the event’s impact through live streaming
• Get the right number of attendees
• Attract sponsors
Amsterdam, Frankfurt, Milan, Copenhagen, Paris
Gartner wanted to host a special event focused on CIOs, with an extensive registration and CRM system
• Arrange themed audio-visual setup at venues across Europe
• Develop extensive registration and CRM system to be used by CIOs,
assistants, Gartner staff and LEF m&e
• Create re-usable materials that can be deployed at multiple events
The Federation: EMC II + Pivotal + RSA + VCE + Virtustream + VMware
Utrecht, The Netherlands. De Fabrique, 2016
The Federation was faced with a situation in which a traditionally held event was not taking place anymore. This created a hiatus as well as an opportunity to develop a new unforgettable experience. At the same time, The Federation’s story and positioning could be strengthened towards customers and prospects.
• Bring together a mixture of customers and prospects from the
different Federation entities
• Present The Federation’s latest innovations and insights
• Create an integrated Federation story
• Create an unforgettable experience
• Develop an event that is cost free for The Federation
Den Bosch, The Netherlands. Conferentiecentrum Brabanthallen, 2016
VMUG (the VMware User Group) is the largest organization for virtualization users in the world. The NL branch holds an annual user conference, for which it has been working with LEF marketing & events for 3 years now.
• Create an event for 1,000 attendees
• Increase the number of visitors and sponsors
• Make the event budget neutral
Amsterdam, The Netherlands. RAI, 2016
Barco signed up for Integrated Systems Europe 2016 (ISE 2016), the largest AV systems integration show in the world. This annual four-day event takes place at the Amsterdam RAI and welcomes 65,000+ attendees and 1,100+ exhibitors.
• Create a noticeable presence for Barco at the event
• Develop a concept that invites people to come onto the stand
• Make Barco stand out
11 countries, 50 different locations.
Huawei wanted to reach out to its European customers in a unified way. The concept of the roadshow was launched.
• Reach as many customers as possible in a unified way through a
• Get the permits and practicalities organized for each location
Willem van Vugt
Branding / Registration lead
Sr. Project lead
Natasja van den Hemel
Jr. Project lead
Jr. Project lead
Annemarie van de Velde
Lien Vande Velde
Frank van Eenennaam
Sharon van Espen
Finance / P&O lead
Do you have LEF?
Get in touch with us:
+31 117 712 606
Marktstraat 3, 4527 CL Aardenburg, The Netherlands
Chamber of Commerce: 58280200
VAT no: NL852962289B01