The IT events agency

As the full service event agency for the IT industry,
we take care of your event, roadshow, booth,
product launch or internal meeting.

Why LEF m&e

LEF marketing & events is a full service event agency dedicated to the IT industry.

Diversity of services
Whether hosting an internal event for 15 people or holding an international congress at a premium venue for 2,500 people: we take care of it for you.

Full service offering
Stop worrying about organizing your next event. Let us take care of everything: from sending out invitations to signing up high profile sponsors.

IT focus
We only work for IT companies. We understand your market and your challenges.

Progress and costs are documented all along the way, enabling you to have a clear view of where we stand at any one time.

"We deliver relevant, creative and memorable 
marketing experiences to multinational IT companies"


While events are a great way to attract new customers and retain existing ones, they’re also very time consuming and cost intensive. But both time and money are in short supply for today’s IT marketer. So let us manage your event for you.

While we liaise closely with you, we take much of the work out of your hands so that you can focus on the other parts of your job.


Need to be present at a conference or trade show? We co-create with you the most optimal type of presence. No idea or concept is too large or too crazy. Got a small space or tight budget? We will optimize your participation.


Our goal? Make sure you stand out and attract the right target groups. So that you can achieve your marketing and sales targets.


Want to reach out to your customers via a roadshow? Have something to share with your internal colleagues? Maybe you have something to celebrate or there’s a new product launch…

If there’s an experiential and event component, you could probably use some LEF!

À la carte

Events require a lot of different tasks. There’s a lot to manage, organize and create.

We can do all of this for you, but, sometimes, you don’t need someone to take over everything. You just need some support on one or a few of these elements. That, we can do too.


Let’s see how LEF marketing & events can take over just one or a few of these elements for you. We do this every day, so we’re sure we can quickly help you out.

Marketing support

Through our years of experience in event marketing, we’ve build up a large portfolio of experienced marketers all over Europe. Not only event marketers, but marketers in general.


So when you’re in need of temporary marketing support, chances are we know someone who could help you out.

Let us know what you need so we can suggest a few people.

How we work

We begin by getting to know you and your challenges better.

From there on, we start to create an experience in line with your goals and budget. Through different plans and approaches, we begin to visualize your event.


Then we take care of everything: from venue selection to invitation, from stage plan to post-event follow up.

We can even take care of the sponsorship of your event.

LEF marketing & events was launched in 2011. We stand for: LOVE
we love what we do
ENERGY we create energetic experiences
FUN we have fun in everything we do
AWS Summit 2017 | Paris


Amazon Web Services


Paris, France. The Louvre Museum, 2017


Amazon Web Services wanted to create a high class event at a unique location for a large group of its French customers and prospects

Find a high class location which would be willing to host an IT event

Create a wonderful experience within a very short time window

Extrapolate the event’s impact through live streaming

Get the right number of attendees

Attract sponsors



Gartner CIOxchange




Amsterdam, Frankfurt, Milan, Copenhagen, Paris


Gartner wanted to host a special event focused on CIOs, with an extensive registration and CRM system

Arrange themed audio-visual setup at venues across Europe

Develop extensive registration and CRM system to be used by CIOs,

   assistants, Gartner staff and LEF m&e

Create re-usable materials that can be deployed at multiple events




The Digital Transformation Conference | The Federation


The Federation: EMC II + Pivotal + RSA + VCE + Virtustream + VMware


Utrecht, The Netherlands. De Fabrique, 2016


The Federation was faced with a situation in which a traditionally held event was not taking place anymore. This created a hiatus as well as an opportunity to develop a new unforgettable experience. At the same time, The Federation’s story and positioning could be strengthened towards customers and prospects.


Bring together a mixture of customers and prospects from the

   different Federation entities

Present The Federation’s latest innovations and insights

Create an integrated Federation story

Create an unforgettable experience

Develop an event that is cost free for The Federation

The NL VMUG User Conference 2016




Den Bosch, The Netherlands. Conferentiecentrum Brabanthallen, 2016


VMUG (the VMware User Group) is the largest organization for virtualization users in the world. The NL branch holds an annual user conference, for which it has been working with LEF marketing & events for 3 years now.

Create an event for 1,000 attendees

Increase the number of visitors and sponsors

Make the event budget neutral

Barco ISE 2016




Amsterdam, The Netherlands. RAI, 2016


Barco signed up for Integrated Systems Europe 2016 (ISE 2016), the largest AV systems integration show in the world. This annual four-day event takes place at the Amsterdam RAI and welcomes 65,000+ attendees and 1,100+ exhibitors.

Create a noticeable presence for Barco at the event

Develop a concept that invites people to come onto the stand

Make Barco stand out

Huawei Roadshow




11 countries, 50 different locations.


Huawei wanted to reach out to its European customers in a unified way. The concept of the roadshow was launched.  

Reach as many customers as possible in a unified way through a

   travelling concept

Get the permits and practicalities organized for each location



“In 2016 we organized 227 events and activities for our customers, 
When will we organize your event?”

Simon Coene

Project lead

Willem van Vugt

Branding / Registration lead

Esther Westerweele


Marianne Bego

Sr. Project lead

Natasja van den Hemel

Jr. Project lead

Lise Smallegange

Jr. Project lead

Jeroen Dellaert

Sponsor lead

Annemarie van de Velde

Project lead

Esther Meijers

Project support

Daimy Govaert

Project support

Lien Vande Velde

Project support

Frank van Eenennaam

Project support

Christine Masclee


Sharon van Espen

Finance / P&O lead

Iris Stoffels

Project support

Yoshua Rijk

Project support

Jan Wiltink


Rutger Paridaen


Miranda Paridaen

Project lead

Antony Baert

AV lead

Do you have LEF?

Get in touch with us:
+31 117 712 606
Marktstraat 3, 4527 CL Aardenburg, The Netherlands


Chamber of Commerce: 58280200

VAT no: NL852962289B01