Case: Barco ISE

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BARCO LEF Marketing & Events

Customer:
Barco

Location:
Amsterdam, The Netherlands. RAI, 2016

Situation:
Barco signed up for Integrated Systems Europe 2016 (ISE 2016), the largest AV systems integration show in the world. This annual four-day event takes place at the Amsterdam RAI and welcomes 65,000+ attendees and 1,100+ exhibitors.

Challenge:

  • Create a noticeable presence for Barco at the event
  • Develop a concept that invites people to come onto the stand
  • Make Barco stand out

Approach:

  • LEF marketing & events designed the 250m² stand, which was one of the biggest exhibitor spaces at the fair.
  • We developed a stand concept including a lot of curved walls and screens, which invited people to walk in and meet and discover Barco
  • The stand was quite complex: it took 2 weeks to build.
  • Outside the venue, we also constructed a glass ‘exposure box’, where people could already meet Barco people. This created a good deal of extra exposure.

BARCO LEF Marketing & Events