The past months have seen an explosion of virtual events, platform offers, new studios and apps. This explosion is easy to explain: going virtual is the best alternative to hold (big) events. Before the corona crisis hardly 40% of marketing managers ever organized a virtual event.
LEF m&e already had, prior to the corona-pandemic, experience in organizing virtual and hybrid events. For this reason we could hit the ground running and accompany our clients in holding exceptional virtual events.
Our experiences from the past few months confirm what we knew, and we are happy to share.
Before doing that a definition of virtual event: for us this is each (partly) online held event, in whatever format (webinar, conference, exposition, round table, etc.)
In the preparation phase it is important to describe and quantify the objectives of your virtual event. Why would you like to hold a virtual event? What does your company want to get out of it?
The nice thing about virtual events is that most platforms allow fine tracking of participant behavior. You are collecting precious data in this way, putting you in a position to easily measurethe “Return on Investment” (ROI) of your event. Your objectives drive the choice of a platform to run the event on.
With this in mind, we would like to bring to your attention a few points that help you to prepare the best way possible:
Make a table in which the whole event is scripted, per sequence. Number the sequences and note:
This article in itself shows that a successful virtual event depends largely on good preparations. But also on the day of the event a few points are worth some extra attention:
The nice thing about virtual events is that you can see results and share leads with your sales team almost immediately when it’s over.
Did you enjoy your first virtual event experiences after the outbreak of corona? You will for sure recognize elements from our story. We love to hear what your experiences are!
Our story gives on purpose the impression that an “amazing virtual event experience” is hard work. We hope to have made clear that technology is not driving your event but that it is a big success factor. Everything about your virtual event needs to be well orchestrated: the content, the speakers, the technology, the extra’s that make your event special… Unfortunately one bad virtual event will drive away your participants for all the next ones.
So, don’t hesitate to involve professionals if organizing virtual events is not your daily job. You know where to find us. 😊
Sr. Project manager
+31 (0) 117 712 606
Free pictures by https://unsplash.com/