Sponsorship Management

Sponsorships are a great way to boost your industry events and conferences. Besides bringing in extra visitors and creating a lively marketplace vibe at your event, sponsorships are also a great way to extend your own marketing budget. LEF marketing & events’ Sponsorship Management services help you increase your budget, without having to spend too much time on building the sponsorship packages, selling them, and collecting the funds from your partners.

Apart from the financial side of things, we take care of the entire flow of logistics around sponsorship management. We are on-site to accompany the sponsors. We also perform this on-site service if you handle selling and invoicing the sponsoring packages yourself.

Thanks to our specialization in B2B technology, we know what sponsorship packages are worth. We have a lot of contacts in the market, and many of your potential sponsors may already be LEF marketing & events clients. We also know the ins and outs of Coop and MDF funds and the way these can be used for sponsorships. Having long-term relationships with customers allows us to know exactly what communications are on- or off-brand when we receive design material from your sponsors.

As a marketing organization, you are focused on generating leads for sales by communicating with audiences across different channels. Any other activities are a distraction for you, so setting up sponsorship deals is not something you want to invest time in.

LEF marketing & events offers full-service sponsorship management. We package the different options into an attractive prospectus and help you decide between the various levels of sponsorships (Platinum, Gold, Silver – or any other fancy name), based on the total budget you want to get out of sponsorships. Mind you, we will also challenge you if you overestimate the sponsor budget you are dreaming of. We design these packages attractively and go out and sell them for you to the sponsors you have in mind. Once a sponsor has signed up, we ensure that all delivery deadlines are met and that the materials sponsors are delivering, are in line with your brand. To further unburden you, we will also invoice your sponsors, so you don’t have the hassle of collecting POs, setting up vendors in your procurement systems,… We even do the accounts payable follow-up.