Trade Shows

Trade shows are a crucial component in any organization’s marketing mix. Trade shows help you get direct feedback from customers and prospects, and it’s a great place to gather new sales leads. LEF marketing & events takes over all practical aspects of your trade show participation, allowing you to focus on getting the right audience on your booth and generating leads to boost your sales.

Participating in trade shows involves a lot of practical hassles. Unless you rent a small booth that is taken care of by the organizers themselves, you will need to think about what your booth looks like, how it reflects your brand, how you can position your products and services or how you can split the cost of your booth by sharing it with partner organizations. Not to mention details such as electricity and wireless connections, ordering furniture and catering on your booth and arranging booth cleaning.

LEF marketing & events unburdens you of these chores. Based on a briefing of what you want to achieve at the trade show, we contact all stakeholders and prepare a design of the booth based on their requirements. We invite bids from different booth builders, compare their pricing, and advise you on whom to work with. Other services include making graphics for the booth, supervising booth building pre-show, reporting on the number of booth attendees and leads gathered, financial management of all subcontractors, and travel and hotel accommodation booking for booth personnel. Each trade show project is different and we always work on a customized basis.

By outsourcing trade show management to LEF marketing & events, you will save valuable time. LEF marketing & events has over 25 years’ experience in organizing industry events and works with an ecosystem of quality partners around the globe. This will make your brand stand out as a quality brand. Our attention to detail and our experience in project management guarantee flawless participation in trade fairs. As we specialize in the B2B technology industry, we know what is important to you when it comes to branding, lead generation and internal reporting. Our trade show service will unburden you, allowing you to focus on your core business.